When you’re running a global creative agency like SYN USA, the projects never stop moving and
neither do the numbers behind them. With clients spread across multiple countries, short-term
collaborations coming in and out, and sister companies like SYN China and SYN Japan in the mix,
keeping the financial side smooth is no easy task.
That’s why for the past two years SYN USA has partnered with Monily, not just for bookkeeping but
for building a financial backbone that matches its fast-paced, international business. From
processing payments across borders to delivering in-depth financial insights, find out how Monily
has worked hand-in-hand with SYN USA to make sure creativity stays at the forefront while the books
behind stay in order
SYN USA is a part of the SYN World, a collective of sister companies including SYN China and SYN
Japan that specializes in creative and musical services. Known for collaborating with international
clients on unique, short-term projects, SYN USA has its presence in Los Angeles, Tokyo, London,
Beijing, Manila, and Shanghai.
With projects ranging from global branding campaigns to musical collaboration between top artists,
the music agency has a diverse clientele that’s constantly expanding and evolving. As a one of its
kind company in the creative world, SYN USA is a highly agile agency that needs financial management
as fast-paced as its model.
For a company like SYN USA, the challenge wasn’t about growth hurdles, it was about managing complex financial operations that come with running an international agency. Multiple borders, vast clientele, extensive list of partners, and vendors beyond territories, here’s what the key considerations included at SYN USA.
Frequent invoicing, varied payment timelines, and shifting revenue streams meant there was a need for a system to streamline across all segments.
Handling both domestic and international wires across multiple currencies required sharp attention to detail and tracking.
Managing intercompany balances and adjustments between SYN USA and its global counterparts was essential.
These weren’t exactly problems but rather demands of running a business as expansive and as global as SYN USA.
When SYN USA teamed up with Monily two years ago, the vision was simple: create a financial system
that works as seamlessly as SYN’s creative projects.
From day one, this relationship was about collaboration. SYN USA would use a Dropbox to share
invoices, and Monily would step in to process, schedule, and release payments once approved. This
gave Nick, founder SYN USA, and his team the ability to stay focused on their clients while ensuring
every transaction was handled on time and with precision.
Payment processing, however, was just one part of the big picture. SYN USA and Monily’s
collaboration worked across various fronts of bookkeeping to ensure seamless financial management at
the global music agency.
Two years into the partnership, SYN USA now operates with a financial backbone that keeps pace with its creative energy:
SYN USA hands over the invoices to Monily over Dropbox, and the rest is taken care of.
With Xero reconciliations and consistent categorization, every dollar is accounted for.
Financial analysis and comparative reports give SYN USA the clarity to set goals and make smart adjustments.
Financial analysis and comparative reports give SYN USA the clarity to set goals and make smart adjustments.
With Monily handling the back office, the SYN USA team focuses on fully delivering high-quality projects – a benchmark it has set since 1991.
The result isn’t just clean books; it’s a financial system that’s as fast paced and cutting-edge as SYN USA’s creative side of the work.
As SYN USA continues to take on diverse projects across the globe, Monily remains a trusted partner ensuring
that the financial system keeps up with the business.
If your business manages international clients, project-based work, or complex financial operations, you
don’t have to handle it all alone. Partner with us at Monily and learn how we can support your business.
