As a business grows, keeping track of all the financial data it churns out becomes harder, but also more important.
This case study reveals how BeHome, a sustainability-endorsing brand of handmade décor items, regained control of its financial records with Monily’s bookkeeping services.
BeHome turned to Monily to go from messy spreadsheets to organized books and clear financial reports — a partnership that continues to make managing their finances easier.
With clearer numbers driving decisions, the bespoke décor brand has been able to achieve bigger success.
BeHome is a home décor brand founded in 2006 by Jonathan Hankar, when he moved from Belgium to California. Inspired by the natural and laid-back lifestyle of the West Coast, he started BeHome to offer bespoke, handmade goods that stood out in a market flooded by mass-produced products. Later
in 2014, Patricia Gomez Hankar joined BeHome and Jonathan in this journey of curating timeless, handmade home décor items.
BeHome works with artisan groups across the world, specifically family owned and women-owned craft businesses. Every piece produced for BeHome is made using natural and reclaimed materials, while the designing process takes place in Northern California.
Today, BeHome also has a presence across Europe with a base in Belgium.
As BeHome grew, so did its financial challenges.
Like many creative businesses, the focus was on product design and customer experience and the financial record keeping took lower priority. Over time, small gaps in financial tracking became big issues:
The BeHome team knew there was a need for clearer financials not just for compliance but also to cater to the needs of the business that was thriving by the minute. This is when they turned to Monily.
When BeHome partnered with Monily, they were looking for more than just bookkeeping help; they needed a full financial reset.
Monily began by thoroughly reviewing BeHome’s existing financial setup and identifying the areas that needed immediate attention. From there, Monily introduced a better system built around cloud-based tools, allowing real-time syncing with their day-to-day operations. Monily also set up a fully dedicated financial team for BeHome that included bookkeepers, accountants, and tax experts.
Automated processes were introduced to cut down on repetitive manual tasks, such as invoice tracking, expense categorization, and reconciliation, freeing up the BeHome team to focus more on their core business. Instead of waiting weeks for reports, BeHome could now monitor performance daily and make faster, more informed decisions.
To support BeHome’s growth, we knew they needed more than just organized books — they needed visibility. That’s why we provided them with a clear and up-to-date view of their finances through cloud-based tools and automation. This setup ensured that every transaction was tracked in real time, reports were accurate, and insights were always within reach. With this transparency, BeHome could finally move beyond simply keeping records to actively managing their numbers, using them to make faster decisions, control costs, and identify new opportunities for growth.
Here’s how things started to look upwards:
On-time monthly reports gave the BeHome team a clearer view of their financial health, every month without any delays.
Savings on finance operations were possible through automation and higher efficiency
Board-ready financials improved transparency with investors, partners, and stakeholders.
Better cash flow tracking helped BeHome avoid surprises and plan for growth. It also allowed Jonathan to efficiently manage his global vendor teams. It jumps from a formal to an informal tone here… instead of Jonathan it should be BeHome
Nothing slipped through the cracks. With Monily’s bookkeepers eyeing the numbers with razor focus, each and every dollar was tracked accurately.
With this kind of financial clarity, confidence surged. BeHome further focused on what matters the most: growing the brand and supporting global artisans.
I have worked closely with Monily for over 4 years. I have always had a great experience with each interaction. Nida Bhounr has a very welcoming and warm personality, she lifts your spirits if you are having a bad day. Wajiha Danish is always available if I need anything urgently. They both answer my requests timely and provide necessary details when requested. Overall, I enjoy my working relationship with Monily and would recommend them to anyone in need of their services.
Working with Monily has been a great experience for our business. Their professional team does more than just bookkeeping; they provide helpful financial insights that have supported our growth. Their accurate work, clear communication, and reliability have streamlined our financial operations, allowing us to focus on our main services. From daily accounts to tax questions, their knowledge and personal touch make them a great partner. We highly recommend Monily to any business looking for more clarity with their finances.
FAt Monily, we help growing businesses like BeHome stay organized, make smarter financial decisions, and reduce their stress about their finances.
Whether you’re a creative brand, a startup, or a growing business in any niche industry, we are here to support your journey. Clean books, clear reports, and expert advice are our forte – and things that allow us to turn things around for BeHome.
